Sandra Cordova Micek

President & CEO / WWCI, Inc.

Prior to her tenure at WTTW and WFMT, Sandra Cordova Micek served as senior vice president, Global Brands for Hyatt, where she was a change agent, helping to transform the organization to become more purpose‐driven and brand‐led by developing break‐through, integrated, cross‐platform programs and by being laser focused on the target audience. She co-led Hyatt’s diversity business resource group, Latinos at Hyatt. Before that, Sandra was senior vice president, Marketing, for USA TODAY, where she was actively involved in the digital transformation journey of the company. She also ran Women at NBCU and spent almost 10 years in Silicon Valley holding strategic management positions at Yahoo! and Accenture. Micek started her career at Turner Broadcasting in New York, and earned a BA in Communications/Television, Radio and Film Management at the S.I. Newhouse School of Communications at Syracuse University. She is a Professional Director on the PBS Board, and has served on and is now chair of the Newhouse School Advisory Board and the Syracuse University Chicago Regional Council. She holds an MBA from the Wharton School of Business at the University of Pennsylvania where she was the Ford Motor Company Marketing Scholar. She has earned numerous awards including two Shortie Awards honoring the best in social media, a 2014 SMARTIE award from the Mobile Marketing Association, the Fast Company 2013 Innovation by Design award, a Silver Lion at the Cannes Lions International Festival of Creativity, a Brand Innovator Award and the Latina Style Award. In 2019, Micek was named the McCormick Foundation Fellow in the inaugural class of the Leadership Greater Chicago Daniel Burnham Fellowship program for C-level executives and a Chicago United Business Leader of Color Award recipient. She is currently a member of the Economic Club of Chicago and the Commercial Club. 


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